Reinventing the Vernacular

Location:  Jeddah, Kingdom of Saudi Arabia

Status:  Completed in 2015

Client:  Dar Al-Hekma University

Partners:  Klingmann Architects and Brand Consultants

In March 2015, Hilary Scruggs was honored to participate in Reinventing the Vernacular, a cross-disciplinary five-day event of workshops and talks at Dar Al-Hekma University in Jeddah.  This design symposium considered traditions and heritage of the local as areas of academic deliberation and creative intervention.  Hilary led a workshop for twenty young women entitled “Keeping it Real: Imagining the Vernacular with a Cool Bias”.  The studio explored ways to access vernacular architecture through subjective biases to create heightened or more stimulating forms of experience.  Documenting Jeddah’s old city of Al-Balad, the students were divided into groups, created interpretations of the city and shared their work through social media.  Their work can be found on Instagram under the profiles: @intimacyhighlighted, @baladtextures, @peculiar_instance, @glimse_of_albld, @feel.thegame, and @hilaryscruggs.  Photography by Andreas Ruby, Hilary Scruggs, and the Students of Dar Al-Hekma.

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